Sheetal Group

About Sheetal Group

Established in 1985, Sheetal Group brings over 37 years of experience and has become one of the world’s leading manufacturers of polished diamonds. Headquartered in Mumbai, India, the company has a strong global presence with offices in Hong Kong, Antwerp, Dubai, and New York, firmly positioning itself in the growing jewellery market.

Sheetal Group’s association with major diamond companies such as De Beers, Rio Tinto, and others enables the ethical and consistent sourcing of rough diamonds in both volume and variety from mines in Canada, Africa, and Australia.

Location
India
Industry
Diamond and Jewelery
Solution
ERP, Website, Mobile Apps

Business Challenge

Sheetal Group, with its large-scale diamond manufacturing operations and global presence, faces critical challenges in managing the complete lifecycle of each stone—from grading to pricing and sales. Ensuring accurate, competitive pricing and seamless coordination across international sales teams is essential to maintain consistency and customer trust.

The lack of a unified system hinders real-time visibility, smooth communication, and online buying capabilities. To stay competitive and agile, there is a pressing need for an intelligent ERP solution that streamlines operations, supports dynamic pricing, and enhances the overall customer experience.

Our Solution

We have developed a customized web-based ERP solution tailored to manage Sheetal Group’s sales operations, covering the complete journey from stock inward from the factory to final sales through web and mobile applications. This ERP includes an internal grading system to assess diamonds before sending them for third-party lab certification and is fully integrated with leading labs for seamless certificate management.

The system features automated diamond pricing driven by a configurable pricing engine, ensuring consistency and competitiveness. It is also integrated with the company’s website, mobile apps, and third-party platforms such as RapNet, James Allen, and Nivoda for extended market reach. Additionally, it supports live auction management from the backend and incorporates Rapaport's pricing engine for real-time market alignment.

Customer Website & Mobile Apps

We have built a powerful B2B diamond website and mobile app (Android & iOS) designed for seamless business transactions. The platform includes a personalized dashboard, quick access to your Key Account Manager (KAM), and an advanced diamond search with options to save and revisit recent searches.

Users can compare and share diamonds, add selected stones to the cart, and place online orders with ease. The system also provides a complete order listing for tracking and management of past purchases.

Live Auction

To facilitate faster stock movement for Sheetal Group’s large inventory, we have developed a robust Live Auction module integrated within their digital platform. This solution enables real-time auctioning of selected diamonds through clearly defined stages:

Auction Listing – Admin can declare auction dates and list selected stones (without prices) on the website for preview
Viewing Phase – Customers are informed about the viewing period during which they may visit the office to inspect the stones physically.
Bidding Phase – Once bidding opens, customers can place bids above the base price. The system displays whether a user is leading or trailing. Instant notifications are sent via web and app if someone places a higher bid, encouraging active participation
Result Declaration – At the end of the bidding window, the system finalizes the winning bid, and an order is automatically generated in favor of the highest bidder.

This live auction feature is seamlessly integrated into Sheetal Group’s website and mobile apps, ensuring transparency, engagement, and efficient inventory movement.

Certified With The Highly Top-Rated Company

Upstair Technologies Is A Leading IT Company And It Is Certified As The Highly Top-rated Company On Good firms, Clutch, And Upwork. We Also Have A Great Client On Upwork Across The Globe.