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About Company

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Sheetal Group

Established in 1985, our 37 years of experience has led us to become one of world’s leading manufacturers of polished diamonds. Headquartered in Mumbai, India, we have a global presence across Hong Kong, Antwerp, Dubai, and New York to firmly establish ourselves in a growing jewellery market.

Sheetal Group’s association with major diamond companies like De Beers, Rio Tinto and others enables us to ethically source our rough diamonds consistently in volume and variety from mines in Canada, Africa, and Australia. This quality rough sourcing paired with our state-of-the-art manufacturing facility and our talented team of employees allows us to offer a premium end-to-end supply experience to our customers.

Industry

Jewellery & Diamond

Country

IndiaFlag Mumbai, India

Project Summary

For over a decade, we have been a trusted technology partner of Sheetal Group, providing continuous upgrades, support, and innovative solutions that have significantly enhanced their operations. Our collaboration has focused on streamlining their sales processes, improving customer engagement, and expanding their digital footprint across multiple platforms.

Key components of the project include:

  • End-to-End Sales Process Automation: We designed and implemented a comprehensive system that covers every aspect of Sheetal Group’s sales process, including:
    - Stock Inwards: A fully automated process to track the intake of new stock, ensuring accuracy and real-time inventory updates.
    - Pricing: Dynamic pricing models integrated with real-time market data to provide competitive pricing and optimize profit margins.
    - Grading: Developed a detailed grading system for diamonds, allowing for precise categorization and enhancing the purchasing experience.
    - Sales Process: From lead generation to closing sales, the entire workflow has been streamlined for efficiency, reducing manual efforts and improving sales conversion rates.
    - Third-Party Stock Synchronization: Integrated stock management with third-party platforms, ensuring seamless stock updates and preventing discrepancies across sales channels.
  • B2B Diamond Buying Platform: We developed a B2B diamond buying website and mobile apps for iOS and Android, offering customers a seamless online shopping experience to purchase diamonds. The platform provides:
    - Detailed diamond listings with images, certifications, and pricing
    - A secure and easy-to-use purchasing process
    - Integration with inventory systems for real-time stock updates
  • Big Bid Day Auction Platform: We introduced a fully automated auction system called Big Bid Day, enabling Sheetal Group to run online diamond auctions efficiently. Key features of the auction platform include:
    - Real-time bidding with automatic updates
    - Real-time notifications to keep users engaged during bidding
  • Increased Customer Online Sales: Leveraging our technology solutions, Sheetal Group has experienced a significant boost in online sales through multiple platforms. The B2B website, mobile apps, and Big Bid Day auction platform have allowed them to engage a broader customer base, streamline operations, and improve their sales conversion rates.

This technological transformation has helped Sheetal Group become a leader in the online diamond sales space, significantly expanding their reach and improving their business efficiency. We are proud to have contributed to their growth and success over the years.

Technology Used

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India
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305, Sunshine Complex Near Sudama Chowk, opp. CNG Pump, Mota Varachha, Surat, Gujarat 394101

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